8 Automated Video Tools for Small Marketing Teams

Struggling to create videos with a small team? These 8 automated tools simplify video production, saving time and effort while delivering professional results. From AI-powered avatars to text-to-video converters, these tools cater to different needs like social media content, product demos, and multilingual videos. Here's a quick overview:

• Paracast.io: AI-driven video creation for product demos; starts at $20/month.
• FlexClip: Template-based videos with text-to-video features; starts at $7.99/month.
• Pictory: Converts blogs and scripts into videos; starts at $23/month.
• HeyGen: AI avatars for presenter-style videos; starts at $29/month.
• Canva Video Suite: Easy drag-and-drop editor with branding tools; starts at $12.99/month.
• Colossyan: Multilingual AI avatars for global audiences; starts at $69/month.
• Simplified: Social media clip automation; free to $30/month.
• Veed: Full video production with auto-subtitles; free to $60/month.

Quick Comparison Table

These tools are tailored for small teams with tight budgets and limited time, making video marketing accessible and effective. Keep reading to find the best fit for your needs.

5 Best New AI Social Media Marketing Tools for Small Business

1. Paracast.io

Paracast.io streamlines video production with AI-driven automation. This platform transforms text into professional videos, using templates for tasks like product demos, explainer videos, and social media ads. It's a great fit for teams looking to produce more content without increasing workload.

Here’s what makes Paracast.io stand out:

• Smart Scene Selection: The AI picks visuals that match your script.
• Automatic Subtitles: Creates and syncs captions seamlessly.
• Language Options: Offers natural voiceovers in multiple languages.

An e-commerce startup used Paracast.io to create 10 product videos in just one week, achieving:

• A 50% boost in product page engagement.
• A 30% increase in social media shares.
• A 25% uptick in conversion rates.
• Saved about 40 hours compared to traditional video production.

Pricing starts at $20/month:

With a 4.5/5 rating on G2, users frequently highlight its easy-to-use interface and efficiency.

2. FlexClip

FlexClip simplifies video creation for small marketing teams by using AI to handle much of the heavy lifting. With its AI-powered tools and a large library of templates, it allows users to create professional-quality videos without needing advanced skills.

One standout feature is the AI text-to-video generator, which turns written content into video clips. It automatically pairs your text with relevant stock footage, adds text overlays, and even suggests background music, saving you a ton of time.

FlexClip offers over 6,000 templates and access to 4 million stock media assets ^[5][7]. It also includes multi-language text-to-speech capabilities ^[10], making it useful for global teams. Other features include a brand kit for consistent visuals and an auto-resizing tool that adjusts videos for different platforms. Plus, its mobile apps let you edit on the go.

Here’s a breakdown of its pricing plans:

FlexClip’s cloud-based editing also supports team collaboration, making it a practical tool for groups. Unlike Paracast.io, it includes branding tools tailored for platform-specific needs, ensuring your videos look polished and professional.

3. Pictory

Pictory is designed for teams looking to transform existing content into new formats. Its text-to-video technology allows users to turn blog posts and scripts into videos automatically, saving time and effort in production^[1].

The platform can quickly create highlight reels from longer content, such as webinars or presentations, making it easy to produce social media teasers in just minutes^[1]. What makes Pictory stand out is its text-based editing system - users can edit videos simply by modifying the text transcript, streamlining the entire process^[1].

Pictory also includes a robust media library and focuses on text-based editing rather than traditional timeline editing, which helps users work more efficiently^[7].

Similar to FlexClip's use of templates, Pictory emphasizes fast video production, but with a focus on text-first editing. It also offers brand customization tools, enabling teams to maintain a consistent look across all videos by adding custom colors, logos, and fonts^[2].

With a 4.5/5 rating on G2 and claims of speeding up video creation by 10 times compared to traditional methods^[5][11], Pictory is a strong choice for small teams. Its browser extension even lets users create videos directly from web pages, making it perfect for repurposing blog content^[6]. This text-focused approach keeps the process simple and accessible for teams with limited technical resources.

4. HeyGen

HeyGen takes a different approach to video creation by focusing on AI avatars, removing the need for traditional filming altogether. This tool is particularly useful for small teams looking to cut production costs while still achieving professional results.

With HeyGen, you can create presenter-style videos using AI avatars, offering features like:

• Over 100 AI avatars with natural lip-syncing in 40+ languages
• GPT-3-powered script creation and an easy drag-and-drop editor
• Seamless Canva integration for adding branded visuals

HeyGen claims it can cut video production time by as much as 80% ^[11]. Pricing starts at $29/month for individual creators and $89/month for teams. It holds a 4.7/5 rating on G2, based on 70+ reviews ^[9]. Users highlight its simplicity but have expressed a desire for more advanced editing capabilities ^[9].

5. Canva Video Suite

Canva Video Suite is a go-to option for small teams, especially those already using Canva's design tools. It's trusted by over 85% of Fortune 500 companies ^[11], making it a popular choice for maintaining consistent branding across all marketing materials - without piling on extra design work.

The platform uses AI-driven tools to simplify video creation:

• Smart video trimming
• AI-generated voiceovers in various languages ^[2][4]

What makes Canva Video Suite stand out is its massive resource library. It offers over 500,000 free templates and a collection of 100+ million premium photos, videos, and graphics ^[11]. Plus, its drag-and-drop interface is incredibly easy to use, even for those without video editing experience.

Here are some of its key features:

• Drag-and-drop editor with screen recording
• Brand kit integration for consistent visuals
• Real-time team collaboration tools
• Direct publishing to social media

Pricing

• Pro Plan: $119.99/year (1-5 users)
• Teams Plan: $149.90/year (first 5 users) ^[9]

While Canva Video Suite is great for creating template-based videos quickly, it does have its limits. Advanced users might miss the in-depth editing options found in tools like Adobe Premiere Pro ^[13][3].

sbb-itb-5bfa442

6. Colossyan

Colossyan is designed for teams that need to create multilingual content at scale. Using AI avatar technology, the platform supports over 120 languages ^[7]. It pairs customizable virtual presenters with a library of more than 300 voice options ^[8], making it easy for small teams to produce content that’s accessible worldwide while staying true to their brand ^[6].

Here’s what Colossyan offers:

• 120+ language support to connect with global audiences.
• Custom AI avatars paired with 300+ voice options ^[8].
• LMS integration for seamless deployment of training materials ^[6].

Pricing starts at $69/month for 10 minutes of video, with enterprise plans available for larger-scale needs ^[8]. Unlike Canva’s template-focused approach, Colossyan specializes in creating avatar-driven videos tailored for international audiences.

The platform is ideal for:

• Training materials
• Social media videos
• Explainer content

Its automated text-to-video feature speeds up production without sacrificing quality. With a 4.6/5 rating on G2 from 37 reviews ^[12], Colossyan is a reliable choice for small teams looking to produce professional videos efficiently.

7. Simplified

Simplified is all about making content repurposing quick and easy. Unlike Colossyan, which centers on avatar-based content, Simplified focuses on turning long-form content into bite-sized, social-ready clips with just one click. This AI-powered tool blends automation with customization, helping users maintain a steady flow of social media posts without needing extra staff.

For small teams, it's a game-changer. The platform's automated approach helps keep up with the demand for video content while saving time and resources.

Here are some standout features:

• AI-generated scripts and storyboards based on text prompts ^[5]
• Auto-translation for captions in over 50 languages using AI tools ^[4]
• Access to 1M+ royalty-free assets for seamless content creation ^[6]

Simplified is designed for users of all skill levels, and its built-in AI copywriting tool even tailors scripts to match your brand's tone. Plus, it integrates with popular platforms like Canva, Unsplash, and Pixabay ^[6], streamlining the entire workflow.

Its pricing model is flexible, catering to teams as they grow:

While rendering larger projects can take more time compared to traditional desktop software, Simplified's automated system can save an impressive 3-5 hours per video.

8. Veed

Veed is a handy tool for small marketing teams aiming to simplify video production. With over 8 million users worldwide ^[5], it's become a go-to platform for teams expanding their video content efforts. Unlike Simplified, which focuses on repurposing content, Veed offers tools to handle the entire video production process.

What makes Veed stand out? Its AI-powered features tackle common challenges faced by small teams. For instance, it offers automated subtitling and translation in over 100 languages ^[10], and AI-generated voiceovers eliminate the need for recording.

Pricing Plans

Veed's pricing is designed with small teams in mind:

Key Benefits for Small Teams

Veed simplifies video production in three main ways:

• Time-saving automation: Features like AI-powered background removal eliminate the need for green screens ^[3], and smart trimming suggestions speed up editing ^[4].
• Collaborative tools: Team members can work on projects simultaneously ^[14], making it great for remote teams or freelancers.
• Content optimization: The platform adjusts aspect ratios automatically, ensuring videos are ready for TikTok, Instagram, YouTube, and more.

With a 4.7/5 rating on G2 and Capterra ^[6][11], users often highlight its easy-to-use interface. However, some advanced features may take a bit of practice to master.

Tool Features and Pricing Comparison

This breakdown focuses on the key differences in features and pricing across various tools, helping you decide which fits your team's needs.

Core Features Comparison

Key Differentiators

• AI Focus: HeyGen stands out for its lifelike avatars, while Pictory specializes in converting long-form content into videos.
• Video Quality: Tools like HeyGen, Colossyan, and Veed offer 4K resolution, making them ideal for detailed product showcases.
• Media Libraries: Canva provides a vast stock library, while Simplified emphasizes marketing templates. Pictory includes AI-driven scene detection for smoother workflows.

Budget-Friendly Options

• Free Plans: Simplified and Veed offer entry-level functionality without cost.
• Affordable Paid Plans: Most tools fall between $20 and $50 per month, making them accessible for smaller teams.

Performance Highlights

• User Favorites: Canva is praised for ease of use, while Veed is known for quick editing.
• Scalability: HeyGen excels in avatar creation, and Pictory is ideal for turning blogs into videos.

When choosing a tool, think about your team's specific needs. For avatar-driven content, HeyGen or Colossyan works best. If you’re repurposing existing content, Pictory or Simplified can save time. Start with free trials to explore features that align with your workflow.

Next Steps

Use the comparison table above to match your team's key requirements with each tool's strengths in areas like AI features, resolution, and pricing.

Assess Your Team's Needs

Start by outlining your team's specific video production challenges and goals. Focus on addressing issues like tight budgets, skill gaps, or limited time - problems mentioned earlier. Match these needs with the standout features listed in the comparison table.

Plan for Implementation

1. Test the Tools

Run a trial project to see how each tool performs in real-world scenarios. This helps you understand their practical value.

2. Train Your Team and Set Up Workflows

Assign a team member to become the go-to expert for the chosen tool. Establish clear processes for:

• Handling video requests
• Managing assets
• Ensuring quality
• Tracking performance metrics

3. Measure and Adjust

Track important metrics to gauge success, such as:

• Time saved per video
• Viewer engagement rates
• Team efficiency improvements
• Cost reductions compared to older methods

Think Long-Term

Choose tools that offer features like AI-driven personalization, support for multiple languages, mobile-friendly designs, and seamless platform integrations. Look for tools that are continuously improving, such as HeyGen's avatar updates or Veed's translation upgrades.

Budget Wisely

Develop a budget that aligns with your video production goals and expected output.

Maintain High Standards

Use this checklist to ensure quality:

• Consistent brand alignment
• Clear and engaging messaging
• Strong technical quality
• Effective calls-to-action
• Compatibility with mobile devices

FAQs

Which AI tool is best for video creation?

Here’s a breakdown of top tools based on their performance:

• Social Media Content: Veed stands out with a 4.7/5 rating, offering features tailored for social platforms. Plans start at $24/month.
• Avatar-Based Videos: HeyGen and Colossyan are ideal for creating presenter-style videos without needing to film.
• Content Repurposing: Pictory, rated 4.7/5 on G2 (from 70 reviews), is great for turning long-form content into short videos. Pricing begins at $23/month.

When choosing a tool, think about:

• Your budget
• How tech-savvy you or your team are
• The type of videos you need
• Compatibility with tools you already use
• The quality of the final output

Check out our feature comparison table to see which tool fits your needs best.

Which app is best for AI video generator?

The right AI video generator depends on your specific needs. Here are some options:

For Quick Social Media Content

• Veed offers a free plan for videos under 10 minutes^[4].
• FlexClip focuses on template-driven social media videos.

For Professional Presentations

• HeyGen shines with AI avatars and voice cloning features^[4].
• Colossyan is designed for training videos and product demonstrations^[3].

With the market expected to grow at a 17.5% annual rate from 2023 to 2030^[12], and 88% of marketers seeing ROI from video content^[9], it’s key to pick a tool that aligns with your team’s goals and capacity. Explore our list to find the best fit.

Related Blog Posts

• 7 Ways to Create Product Demo Videos Without a Design Team
• How to Automate Social Media Video Posts
• Common Video Marketing Challenges and AI Solutions
• Video Content Creation FAQ for Non-Technical Founders